Facebook’s new “Donate Now” Button

Social Media has proven to be a powerful platform for non-profits to raise awareness and funds. Facebook recently added a new call to action button called “Donate Now” so your fans can easily join in to support your organization. A couple years ago we created a way for non-profits to accept donations directly on their Facebook page via a tab. Now I will walk through how to set this up with the “Call to Action” button.

  1. If you already have donations on your 12engines website go to the next step. If you don’t already have a website on 12engines create one, install the donations app and follow the directions to finalize your setup.
  2. Go to your Facebook page and then click on the “Donate” tab that was created by 12engines.
  3. Copy the URL in your browser. It should look something like this. https://www.facebook.com/yourpagename/app_254187357933130
  4. Click the “Create a Call to Action” button on your Facebook page. Then click “Donate Now” and paste the URL you copied in step 3.
  5. Click Create and you are done!

Looking forward to measure how this button increases donations on our websites.

5 steps to get your business started on Facebook

At this point, there is no denying Facebook’s presence and influence on the internet. But how do you take full advantage of this as a small business or non-profit? In order to really take advantage of this free communication channel you need to start things off right. 

1. Create a Facebook Page (NOT A PROFILE OR GROUP!)

Pages are designed for businesses and allow your customers ( fans ) to interact with your business in unique ways. There are differences between profiles, groups and pages. It is a common mistake to create a separate Facebook profile or group for your company. You should know Facebook has strict policies relating to profiles being strictly for real people not businesses and can delete profiles that violate those policies. 

So if you have a group or profile for your business you should definitely create a page and notify everyone you are moving to the page. It’s better to do it now than later.

If you don’t have a page you can easily create one by going to https://www.facebook.com/pages/create

2. Fill out all your company details

It’s so important to fill out all your details because it makes it easier for people to find you. Especially since Facebook gives preference to local pages when users search. 

Make sure at least these fields are filled in:

  • Address
  • Phone
  • Hours
  • Website Address
  • Description, category and other about information

3. Set a profile picture.

Try to use your business logo to make your brand easily identifiable.


  • Make sure it’s a square. If it’s not Facebook will only show part of the image.
  • The minimum size for your photo is 180 by 180 pixels.  Be sure your picture looks good, nothing is worse than a stretched or pixelated Facebook profile.

4. Set a cover photo.

Remember this photo is one of the first things people see on your page so make sure it looks great.


  • Avoid too much text. Facebook has a policy limiting the text on your cover photo.
  • Cover photos are 851 pixels wide and 315 pixels tall so try the photo you upload has those dimensions.

5. Put some content on your page.

Leave a status update. Better yet, leave a status update with a photo. Facebook users pay more attention when there is a photo.

If you run into any problems or find this confusing, please leave a comment and I will clarify and help you get started.

Create a Website from your Facebook Page

There are over 800 MILLION users on Facebook, and more and more businesses are investing time and resources into their Facebook pages.


With this increased investment into Facebook, we have noticed a dramatic shift in the web as we know it. Businesses' Facebook pages are more relevant and useful than their websites! Do you want to know if your favorite coffee shop is open on New Years day? Don’t bother checking their website; it hasn’t been updated in years. Go to their Facebook page and look at their Timeline.


Making a change to your website is hard. You either have to ask your webmaster to do it for you or you have to login to an admin interface that you are unfamiliar with. Making a change to your Facebook is easy and familiar.


Some companies have completely abandoned their websites and have them just redirect to Facebook. This is not ideal because your own unique website is still a very powerful way to get discovered and, although it seems like it, not everyone is on Facebook.


Even if you have mastered making changes to your website, you still have to do the work of updating your website and your Facebook page. You shouldn’t have to waste your valuable time doing redundant work.


Our answer to this: Why not just make your website from your Facebook page? We can help you do that. And so much more. We make sure your website looks great on mobile phones, and structure it in a way that means it will show up high in search results. We'll even weave it in with other social networks (Foursquare, Twitter and Google Plus ).


In the end you get a fully featured dynamic website that should cost thousands of dollars to make for only $25/month.


And we are just getting started, so expect to see great things in the near future!


To try it out for free, just go to https://www.12engines.com/dashboard/


- Jason Pope and Jason Wieland (Founders)