Facebook’s new “Donate Now” Button

Social Media has proven to be a powerful platform for non-profits to raise awareness and funds. Facebook recently added a new call to action button called “Donate Now” so your fans can easily join in to support your organization. A couple years ago we created a way for non-profits to accept donations directly on their Facebook page via a tab. Now I will walk through how to set this up with the “Call to Action” button.

  1. If you already have donations on your 12engines website go to the next step. If you don’t already have a website on 12engines create one, install the donations app and follow the directions to finalize your setup.
  2. Go to your Facebook page and then click on the “Donate” tab that was created by 12engines.
  3. Copy the URL in your browser. It should look something like this. https://www.facebook.com/yourpagename/app_254187357933130
  4. Click the “Create a Call to Action” button on your Facebook page. Then click “Donate Now” and paste the URL you copied in step 3.
  5. Click Create and you are done!

Looking forward to measure how this button increases donations on our websites.